![]() Kanye joins Diddy, hip-hop's certified name-changer, who officially changed his middle name to Love back in May. In June of 2018, he tweeted, "Who or what is Kanye West with no ego? Just Ye." Then, in September of that same year, he typed on Twitter, "The being formally known as Kanye West. This is beings."Īnd perhaps Ye had been hinting at this name alteration for a while, but folks weren't paying close enough attention. And I'm just more of a reflection of who we are. "It went from being Kanye, which means 'The only one,' to just 'Ye,' just being a reflection of our good, our bad, our confused, everything. "So it's, I'm you, I'm us, it's us," he shared at the time. During an interview in 2018, when Yeezy was gearing up for his Ye album release, he appeared on the Power 106 radio show and explained that he believed "Ye" to be a commonly used word in the Bible, which means "you." However, it could have a religious meaning for the Chicago native. ![]() The reason behind the change remains unclear. At the time, he was awaiting the green light from a judge to turn what was once a nickname into his official name. Now the only thing employers need to pay for is vehicle maintenance.” Tareef suggested that innovators in any field, but especially in tech, must consider the long-term toll of advancements, so that proper steps can be taken to offset issues like workforce displacement.Ye first filed the documents to shorten his entire name to just two letters back in August. That takes away jobs and also things like disability and medical. For example, diesel trucks are being designed to transport goods without human drivers. “A lot of people enjoy the imagination behind the ideas of new technologies, but don’t understand what these advances will lead us to. He went on to explain that while he admires tech innovation, he has concerns about how advances in areas like AI could displace workers. Tareef’s perspective on the future of work encompasses far more than the entertainment industry alone. I believe the only moments of personal interaction, for most people, will come from home or us getting out to entertainment and sporting events.” This will shift the use of office space and it will be interesting to see how these spaces will be used moving forward. If we saw nothing else from this year, we saw that we can stay at home and function close to normal. For a long time, we have been driving ourselves to a more impersonal society through isolation resulting from digital communication. “More people will work and function in their daily lives from home or remotely. He is also seeing more artists collaborations currently, and believes that this is because musicians are more available to engage collectively. Tareef mentioned a musician that has produced eight albums in 2020 alone. There is a lot of recording happening right now. Many musicians staying at home now have the opportunity to reflect and be more creative. There are some silver linings of not being able to tour. ![]() In the case of Verzuz, they had to find a way to accommodate the unexpected influx of fans.”įast forward to one of the latest Verzuz, with Too Short Verzuz E-40, and you’ll see that the battle had seamless production with no technical issues and viewers could watch with ease. There of course is foundational planning, but where it can go is not always predictable. When starting a new business there are a lot of unexpected situations. They had to find ways to accommodate all the fans and produce these events. “At the beginning there were lots of technical issues. “Verzuz was most likely started as a simple idea and they probably didn’t think it would get as big as it is now,” said Tareef. Fans have been loving these performances, but with any new idea comes growing pains and challenges. Verzuz pairs up two musical legends to “battle” live on Instagram, exchanging song for song. This year, Timbaland and Swizz Beats introduced the Verzuz Battle, a virtual rap battle show that is a creative alternative to in-person concerts. Artists are getting creative and finding new ways to reach audiences.
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